Luhan - 140720 Sina Entertainment: “Million-person love letter! Luhan’s single Weibo post comments break the 10 million record”

"Sina Entertainment. The comments on a single weibo post excedding 10 million? Seeing this, I must be drunk. Today (20th July), netizens discovered that the new generation idol Luhan’s weibo post from 10 September 2012 had in excess of 10 million comments! When you click on it and enter the post, you’ll see that it is filled with fans’ love letters, small diary posts, secret messages, greetings and jokes. Did something happen again that created these waves? Scratching my head I couldn’t figure out the reason for these millions of posts! So I mustered up my courage and asked a few Luhan fans, receiving the same enthusiastic reply: ‘This were our congratulatory ‘1314’ messages for Luhan on Valentines’ Day!’ Oh, so it’s full of love and romance, a revolution that hasn’t yet succeeded? Please ‘add oil’!

читать дальшеBeijing boy Luhan is currently one of the Chinese members of the Korean group EXO, with immense popularity within the country1, fans ranging from elementary school children to the ‘mother’ generation. Recently, he has become part of the ‘Back to 20’ production team, working hard on his big screen debut. According to sources, this movie is a Chinese remake of the Korean movie ‘Miss Granny’. Although Luhan’s Weibo is a ‘verified’ account, with the total number of posts not exceeding eighteen, every post has a few million forwards and comments. And the post from as early as 10th September 2012, even more so! Currently, it has exceeded 10 million comments, which is a first amongst celebrity Weibo accounts.

Actually, this Weibo post is soccer-loving Luhan’s own confession to his beloved Manchester United, ‘10 years together, forever a Red Devil! Me me da!’2 Who could have known, this in turn became a place for fans to deliver their confessions to Luhan. Because Luhan’s Weibo posts are really too few, so from 2012, many fans ran to this particular post to leave messages. With time, fans coordinated amongst themselves, making this Weibo post particularly special, regardless of occassions, be it his birthday or Valentines’ Day. Basically using numbers to tell Luhan ‘We just value you so much!’ As comments on this post broke the ten million mark, it was naturally the product of time. But it isn’t so simple, either, as according to fans, this is to deliver their blessings to Luhan on Qixi Day3! Thereby further promoting the increase in comments.

Although Luhan’s weibo gives off the feeling that ‘this person seems to not be very expressive’, ‘with great difficulty he used some emoticons and successfully sent out one Weibo post’, with the passion of fans, he will definitely get it.”