SM Accused of Plagiarising Graphics in Recent EXO Teaser VideoSM Entertainment is being accused of plagiarizing EXO’s recent teaser video after a Swedish graphic designer noted that they have used graphics by him and two other graphic designers without permission.
Graphic designer Erik Söderberg recently shared a post, which was originally started by the user orisonofkyungsoo on December 5, that points out the similarities on his Tumblr. The post shows a comparison between graphic art by Erik Söderberg and two other international designers – Carlo Vega and Alexander Nusic – and graphics that appear on EXO’s teaser video titled “EXO 2015 COMING SOON.” The teaser video first aired during the 2014 Mnet Asian Music Awards on December 3, and was uploaded on YouTube soon after the live broadcast.
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SM on EXO’s Teaser: “It Is Absolutely Not Plagiarism”читать дальшеWhile EXO is under fire for possible plagiarism for its teaser video, VM Production, the company that produced the video, has stated, “It is absolutely not plagiarism.”
VM production said on January 14 to local news source OSEN, “We paid for the material in question and got permission to use it from the graphic artists, and it is definitely not plagiarism.” They then made an update on the issue, saying, “We have contacted the artists and have taken appropriate action. The video can now be streamed normally on YouTube.”
SM Entertainment itself had also made a statement earlier, saying, “EXO’s comeback teaser video was made professionally to be revealed on December 3 of last year during the ‘MAMA‘ award ceremonies. We have asked VM Production, who made the video, to quickly resolve the issue, and we will try to make the EXO comeback teaser video be available normally.”
They added, “It’s too bad that this happened over a month into the video being released,” and that “As for the current case of illegally writing and distributing content that was not confirmed, we will be looking into legal action.”
This comes in response to a claim made by Swedish designer Erik Söderberg, who stated on his blog, “Please be aware that some of the motion graphics art pieces in the video ‘EXO 2015 COMING SOON’ were used without permission from the original artists.” The video was taken down in response to the plagiarism claim for some time afterwards. However, it is now back up and available or viewing.+
VM Production responds to plagiarism rumors against EXO's teaser video + teaser is back up againчитать дальшеSM Entertainment was recently accused of plagiarizing the work of Swedish graphic designer, Erik Soderberg, for their recent EXO comeback teaser.
VM Production, the production company that created the teaser video, revealed to OSEN on January 14 that the teaser video was not plagiarized, and they had prior contact and even paid the graphic designer before using his work. They said, "We paid and received permission from the graphic designer; that isn't plagiarism. We are confused that this happened and we are currently contacting the graphic designer."
A representative of SM Entertainment also revealed to OSEN, "The EXO comeback teaser was created to be shown at the '2014 MAMA' on December 3, 2014. We requested that VM Production take action regarding the matter and we will work to have EXO's comeback teaser accessible again."
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Since then, Seo Dong Hyuk, a fellow graphic designer who created EXO's teaser video, was revealed to have gotten in contact with Erik Soderberg and resolved the issue. Erik Soderberg updated his Twitter stating that the teaser video is back up and running. It seems the issue had been that Erik Soderberg had given VM Production permission to use his work, but he had not realized what they were using it for, leading to the confusion. credit: soompi+allkpop