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EXO-K and EXO-M
We are One is not just as simple as a catchphrase.


As of now, K-pop is trending around the world, and China is not an exception to this trend. But if you were to ask which of these idols have the biggest share of the market in China, then it is definitely SM’s idols. Perhaps it is because they took into consideration this market, thus making sure EXO’s activities were split into EXO-K and EXO-M from the very start. The advantages naturally are: being able to get twice the amount of popularity, being able to yield twice the results from promoting, even being able to split one song into two and listen to it. It is very different from the promotions of many of the so called ‘Chinese versions’ translated directly into Korean. After looking carefully, you will find out that, be it K’s original lyrics or M’s Chinese lyrics, they have all been very carefully worded. Although the very Chinese phrases perhaps do not match very well with the Korean melody, you can tell the importance that SM has placed on the Chinese market through this album. K’s activities in Korea are very monotonous; other than performing songs there are essentially no other public schedules. Only in their resting time do they go out to do volunteer work at the nursery. In comparison, M’s promotions in China are extremely plentiful. Online media, television media, print media, new songs, commercial performances, variety shows…… essentially EXO-M has tried all promotional methods. If you were to compare the promotions EXO has done in China to that in Korea, EXO have not frequently been on shows in China, but haven’t they already been on shows in Korea?~

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@темы: # interview, Subgroup: EXO-K, Subgroup: EXO-M, # magazine photoshoot